What Is IP Targeting?

El Toro is revolutionizing programmatic media through its patented approach of matching physical addresses to IP addresses, also known as IP Targeting. IP Targeting is the process of matching a physical address to an Internet Protocol (IP) address in order to send digital advertisements directly in the home, on a one-to-one basis.


ip targeting

IP Targeting technology from El Toro is 100% cookie-free and connects with real people at an unparalleled accuracy, eliminating ad fraud. With a 95% or greater confidence level, IP Targeting is the premier choice for digital advertising! IP Targeting does not use cookies, which is revolutionary in the digital advertising world. Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data. With IP Targeting, all of these datasets can be easily and effectively used to deliver ads directly to consumers.


During the campaign, El Toro is the platform to serve your banner or video advertisement to the people you believe would be the most inclined to use your product or service. At the end of the campaign, El Toro believes in helping you understand your Return on Ad Spend (ROAS). With this in mind, El Toro developed what is known as a “MatchBack Analysis”, taking your original list of people and breaking it up between those that El Toro targeted and those that they could not. Using this data, combined with your end of campaign sales data, El Toro will run an analysis and show you the incremental improvement of your sales based on those that were targeted to those that were not targeted.

ip targeting


Since 2013, IP Targeting has been a journey to becoming one of the best known digital advertising technologies in the market. If you’d like to more information on how to run an IP Targeting campaign, contact us!


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