El Toro is revolutionizing programmatic media through its patented approach of matching physical addresses to IP addresses, also known as IP Targeting. IP Targeting is the process of matching a physical address to an Internet Protocol (IP) address in order to send digital advertisements directly in the home, on a one-to-one basis.
During the campaign, El Toro is the platform to serve your banner or video advertisement to the people you believe would be the most inclined to use your product or service. At the end of the campaign, El Toro believes in helping you understand your Return on Ad Spend (ROAS). With this in mind, El Toro developed what is known as a “MatchBack Analysis”, taking your original list of people and breaking it up between those that El Toro targeted and those that they could not. Using this data, combined with your end of campaign sales data, El Toro will run an analysis and show you the incremental improvement of your sales based on those that were targeted to those that were not targeted.
Since 2013, IP Targeting has been a journey to becoming one of the best known digital advertising technologies in the market. If you’d like to more information on how to run an IP Targeting campaign, contact us!